When It’s All About the Food… It Has to be Primo

In Italian, “Primo” means the best. We chose that name because a Primo Ceramic Grill offers the “best of the best” when it comes to outdoor cooking.

The Ceramic Advantage

The ceramic shell and internal components of a Primo Ceramic Grill act like an insulator to hold in the heat and the natural moisture of food. It creates food that is incredibly juicy with an organic wood fire flavor. Metal grills radiate a great amount of heat, and pull the moisture out away from food. A Primo also reduces the chance of a burn injury, because the ceramic shell radiates far less heat than metal grills.

Organic Natural Flavor

The heat source for our charcoal grill models is 100% natural lump charcoal. Our own line of charcoal is made from American hardwoods to give food an organic natural wood fire flavor; just like cooking over a camp fire. This type of charcoal burns cleaner, hotter, and longer than gas or briquette charcoal. It can also be relit for multiple cookings.

Unmatched Cooking Versatility

We call our grills a “grill”, but they are so much more than that. Actually, they are a multi-purpose outdoor cooker. Grill, bake, roast, or smoke any food. In reality, a Primo Grill is a grill, an oven, and a smoker all rolled into one “grill”. The Primo Patented Oval Design delivers simultaneous direct and indirect cooking. Grill thick sizzling steaks on the direct side, while roasting farm fresh asparagus on the indirect side. Round ceramic grills promise, but they can’t deliver the cooking versatility and performance of a Primo Oval.